Simulacrum

Critical Design
Poster Design
Illustration

The proliferation of social media and technology has given rise to a condition of representation where reality seems to have been overshadowed by its own imitation through the prevailing models. Consequently, the virtual world now takes precedence and shapes the contours of our actual existence. This project seeks to delve into the function of typography and how it interacts with context and form to effectively communicate the concept of a Simulacrum. As human beings, we experience this phenomenon through our constant interaction with media via digital devices.